Winning orders is really the aim of the game when it comes to business. But whether you are an established fencing contractor or new to the business, there are always new things to learn when it comes to your customers.
But what is the best way of winning orders? Gaining trust with your potential customers, of course. Unfortunately due to the amount of cow boy traders out there, more and more people are expecting the worst from tradesmen. To give your customers peace of mind and make them choose you, there are a few things you can do to help.
Winning Orders through Promoting your Business
Not only does promoting your business get your name out there, it also confirms in people’s minds that you are a legitimate company.
Today, many customers are turning towards websites such as Checkatrade to make sure they hire the right contractor. People trust tradesmen on websites such as this because of the stringent checks they do on them. Only workers who meet the website’s standards become members and make it on to the approved list.
Checkatrade require their members to do the following:
These are tradesmen best practices to follow in any industry so it is always good to keep a check on how well your business is doing meeting those standards. Word quickly gets round and positive reviews are always helpful to getting new business.
Problems are not always avoidable and if they do occur, your best bet is to fix the problem and not make excuses. Tradesmen should also be honest about any problems they encounter while doing the work as hiding anything is just going to upset the customer. Bad mouthing your competition is also not a good idea. Reputable businesses do not need to speak badly about competitors to get contracts. Let your good work do the talking.
As a professional tradesman, you need to let potential customers know how great you are, whether that be online or through word of mouth. This will always help you win orders in the long run.