The UK housing market is only getting stronger, according to the Guardian online. The good news for many retailers is that online searches relating to Home and Garden are increasing as the housing market strengthens.
The British Retail Consortium and Google reported that home and garden search volumes grew by as much as 15% in the third quarter compared with the same period the previous year. The article goes on to say “It was a faster pace of annual growth than both the first and second quarters of 2014, when home and garden searches rose by 9% and 13% respectively.”
According to the Guardian article, consumers are choosing to research online when looking for a mortgage, reading through blog articles and customer reviews. Because of this rising trend, it is no surprise that people are going online to look for ways to furnish their homes. As the nation gets more tech-savvy, searches for home and garden products have also increased on smartphones and tablets in the last year.
There has been further success for garden centres with outdoor living and hard landscaping sales recently. According to the article on Horticulture Week online, the mild conditions that September saw has helped to contribute to ‘’the increase in purchasing of products to help improve outdoor spaces’’.
Landscaping in the Media
With such a rising interest in outdoor living and hard landscaping, could ITV’s upcoming series, The Queen’s Garden starring household name, Alan Titchmarsh, drive even more people to start taking care of their gardens and outdoor spaces?
The Queen’s Garden will see the gardening star go behind the scenes at Buckingham Palace to give viewers a detailed insight into the impressive grounds. Using clever technology and filming methods, the programme will help show the transformation of the seasons as well as showcase the work of the grounds' gardeners.
What do you think?
Do you feel that you have taken more of an interest in your garden this year? Or have you been buying more garden and hard landscaping products than normal, for whatever reason? Let us know your thoughts and help us decide what impact the internet and the media have on our gardens…